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    How to be successful on YouTube

    Who I am
    Valery Aloyants
    @valeryaloyants

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    Identify the topics to be covered

    To succeed in be successful on YouTube it is of fundamental importance to deal with topics that interest the service community. You ask me how identify topics to cover on your channel? Instead of relying solely on your intuition, I recommend that you do this Google Trends, a service offered free of charge by Google and through which it is possible to know in real time the topics most searched for by web users.



    To use Google Trends for this purpose, go to this page, close the example window of the service by clicking on the symbol of x (if necessary) and select the item YouTube search from the menu Google search. Dopodiché selects the voice city from the menu Worldwide located on the left, to see which are the most searched topics in the city, and then choose the option Last 30 days from the menu 2008 - Present / Last 12 months.

    If you want, you can also select the category of your interest from the menu All Categories, so as to obtain the list of keywords that are most searched for by users interested in the type of video you are dealing with on your channel. As you can see, the search results are arranged by Trends in two columns: in the one Most searched the most searched keywords in absolute in the indicated time period are listed, while in that Increasing there are the hottest keywords of the moment.

    For more information on how to use Google Trends, please consult the in-depth study that I linked to you: surely this reading will also be useful to you.


    Create interesting and quality videos

    It is unthinkable to attempt the climb to success on YouTube without betting on quality content. If until a few years ago even those who produced not excellent content could have some margin of success, today things are decidedly different: the market is more saturated and the quality standard has significantly increased. Here's why create interesting and quality videos it is the starting point for groped to be successful on Youtube.


    How can you make quality content? First of all equipping yourself with the right equipment: maybe a smartphone with a good camera or, better still, a professional video camera, a microphone and possibly tripods, action cameras, etc. The use of software tools such as Adobe Premiere Pro, Final Cut e Sony VEGAS Pro or other programs for take care of the video editing and editing phase.

    Of course, having the right equipment is not enough to create quality content, you also need to know what to propose to your audience and, above all, how to do it: in this regard, you may find it practical write a real script that will guide you in the making of each video, so as not to leave anything to chance.

    Clearly, also pay attention to regularity with which you make your videos: it is true that you have to pay attention to their quality, but this should also not affect the frequency with which you can make them. So try to set yourself a reasonable goal (maybe post one video a week) and then do everything to achieve it.


    Optimize the content produced

    Optimize the content produced is one of the most important aspects to pay attention to in order to have a better chance of success on YouTube. What can you do to optimize your content? One way is to insert the keyword right (maybe the ones you found with Google Trends, as I suggested in the first chapter) in video title And in the related tags, without sacrificing the readability of the title and the relevance of the tags to the content of the same.

    I'll give you a practical example, so that you can better take the point. Let's say you have decided to make a video dedicated to "savory pies“, Perhaps because you have noticed a growing interest in this topic. Well: you could create a title like "How to make savory pies"Or"5 tips for perfect savory pies"And use as tags some" secondary "keywords related to the main one (eg"cakes ", "salty","autumn savory pies","savory pies ideas", Etc.). It is not that difficult.


    Use YouTube tools


    Also use the tools offered by YouTube it is important to try to be successful on the “Big G” video sharing platform. For what reason? Because some of these tools offer the possibility of analyzing your channel in detail, accessing constantly updated statistics regarding the type of users who watch their content and the interest of the latter. Other tools, on the other hand, allow you to have a more direct contact with the public, which helps to retain channel subscribers.


    Among the tools I recommend you to use are Analytics and the app YouTube Creator Studio (for Android and iOS) that allow you to view the statistical data of your channel, find out about the contents that have been most successful in the last period (both in terms of views and minutes of viewing), see data regarding traffic sources , monetization statistics and much more.

    Another tool that I recommend you use is that of Live. Thanks to this function, in fact, it is possible to start direct streaming that allow you to talk "face to face" with your subscribers (and not only), offering them the opportunity to ask the youtuber questions about curiosities concerning the his life and work on YouTube.

    You could also take advantage of the live shows to get any topics to be covered in the next videos. If you want some more information about the function in question, read the in-depth analysis where I explain in detail how to direct on YouTube.

    Promote the channel on other platforms

    Can you boast some degree of popularity on Facebook, Instagram, Twitter or other social networks? So get the ball rolling promoting your channel on these platforms: by doing so, you can try to "convince" followers who already follow you on other platforms to subscribe to your channel, so that they can also follow you on YouTube.


    Are you not very popular on social networks and would like to try to change the situation, so as to have a better chance of promoting the videos you post on YouTube? In that case, read the guides that I linked to you just now: there you will find tips that will certainly be useful for you to improve things.

    More tips for success on YouTube

    I conclude this guide by giving you some other tips to be successful on YouTube. I'm sure these last pointers will help you too.

    • Be available with your subscribers - when a user comments on one of your videos, you could make yourself available by answering him, even if only to thank him. If you are criticized, however, do not give in to the temptation to respond in an argumentative way: thank the author of the comment for having expressed his opinion and promise him that you will try to do better.
    • Try to be more original - even if you have to deal with "trivial" topics, try to be original, trying to see the topic dealt with from a different point of view. Surely the users who will see the video will appreciate it very much.
    • Have consistency - do not think that following the "tips" I gave you in the previous paragraphs for a while is enough to achieve success on YouTube. You must try to be constant, not getting tired of following the instructions I gave you: even if initially you may not notice very encouraging results, you must not give up at the first difficulties: perseverance will sooner or later reward you.
    How to be successful on YouTube

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